Daniel Hicklin

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We have two separate appetite control systems: the homeostatic system and the hedonic system. The homeostatic pathway maintains our calorie balance by making us hungry when energy reserves are low and abolishing our appetites when energy reserves are high. In contrast, our hedonic, or reward-based, regulation can overwhelm our homeostatic pathways in the face of highly palatable foods.2388 This makes total sense from an evolutionary standpoint.
How Not to Diet: The Groundbreaking Science of Healthy, Permanent Weight Loss
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