The GDPR is different from many government regulations. Most of the time, a regulation tells a company what it cannot do. For example, don’t include misleading statements in your advertisements. Or don’t put asbestos in your buildings. The fundamental philosophy of a free market economy encourages business innovation, with regulation putting certain conduct off-limits but otherwise leaving companies broad freedom to experiment. One of the biggest features in the GDPR is in effect a privacy bill of rights. By giving consumers certain rights, it requires that companies not just avoid certain
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