Manufacturing Consent: The Political Economy of the Mass Media

by Edward S. Herman

These movies turned history on its head. As Vietnam war historian H. Bruce Franklin points out, “America’s vision of the war was being transformed. The actual photographs and TV footage of massacred villagers, napalmed children, Vietnamese prisoners being tortured and murdered, wounded GI’s screaming in agony, and body bags being loaded by the dozen for shipment back home were being replaced by simulated images of American POWs in the savage hands of Asian communists.”83 The powerful cultural myth of abused POWs as the central feature of the Vietnam war not only allowed the war to be extended, it helped justify the U.S. failure to aid its victim in accord with end-of-war promises and it provided the basis for an eighteen-year economic war against the victim country. It also functioned as a potent agent of militarization and force weakening the “Vietnam syndrome.”