Occasionally, I had worked that hard on a campaign or on my studies, but it felt strange to put in those kinds of hours not for a cause but for a client. I wanted to do a good job for my team, my firm, and my client—but this wasn’t life-or-death stuff. And so it may have been inevitable that one afternoon, as I set Bertha to sleep mode to go out to the hallway for a cup of coffee, I realized with overwhelming clarity the reason this could not be a career for very long: I didn’t care.