The manner in which marketing addresses women tells us a great deal about what women are actually motivated by when they think men aren’t watching. Consider the endless numbers of advertising campaigns and pieces in women’s magazines dedicated to motifs like ‘Make him drool’. If car advertisements or shaving products aimed at men were pushed with the suggestion that the object, if acquired, would make women drool, it would not just be condemned but might well fail to appeal to men. Google is a hive of assistance in this regard. Typing the words ‘Make him drool’ turns up reams of articles,
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