For three years between 2014 and 2017 academics in the UK carried out a study about the images of men that women found attractive. The results, published in Feminist Media Studies, discovered a disturbing trend. Newsweek summed up the shocking findings in a headline, ‘Men with muscles and money are more attractive to straight women and gay men – showing gender roles aren’t progressing.’40 Indeed. ‘Progress’ will only be achieved when women find men attractive who they don’t think are attractive. What could be unachievable in that?
