What are these new issues then, these “new heights”? I would like to mention four of them. The first “new-heights issue” is tied to alienation, but still distinct from it: the lack of meaning and fulfillment. What happens in a society where you already have food, shelter and abundance? People begin to worry that they might be squandering their lives; that they may not be making the best of it; that something is still lacking; that life has become boring and too predictable.