During World War One, for instance, there was a clear difference between the propaganda posters of the Germans (emphasizing loyalty, honor and sacrifice) and those of the slightly more modern British and Americans (emphasizing the shame of being the only man not at the front, being a girlish coward “Gee, I wish I were a man, I’d join the navy!” or asking “Are you a man or are you a mouse?” or showing a picture of people contributing to the war effort, asking the viewer “What are you doing?”).
