In larger and more complex societies, people seem to develop more individualized personalities, values and worldviews, not less. Or to be more specific and analytically correct, we could say that people in more complex societies develop more dividualized selves (borrowing the term “dividual” from Gilles Deleuze, which replaces the “individual”). An important aspect of this is that people develop into higher value memes and, despite their apparent individualism, also seem to develop more universalistic, inclusive and non-sectarian values.
