Not believing in game denial and its ubiquitous presence is in itself a form of game denial. The reason people do all the game denial is often that it is a useful tool for them to win the small struggles in everyday life: for moral worth, for admiration, for power, money, sex and status—or just to avoid shaming and judgment, or to have the solemn pleasure of shaming and judging others. Ironically, it is because people are always in a game that they can win by denying its existence.
