The Law of Jante is a set of attitudes that subtly devalue and ignore people who aspire towards greater achievement, fame and excellence. It is usually taken to be a distinctive cultural trait of Scandinavians, often contrasted with the more self-expressive American culture. But I would suggest that it in fact is the beginnings of a new emotional regime, the Sklavenmoral-regime, in which people are less shamed for their weaknesses, and more for their strengths and ambitions.