The new ideal of the ruling classes, the “gentleman”, thus became widely promoted in newspapers and magazines and within the salons and clubs where the bourgeoisie gathered. In fact, everyone had to behave nicer and with greater consideration towards others as stress and tensions among thousands of strangers cramped into small spaces made people more susceptible to go off. Consequently, a culture of politeness and strict etiquettes of public behavior emerged within civil society, and people began to address strangers as “mister” and “madam”, poor as rich, and say “please”
