She looked up quickly, a grin on her face. “I know you don’t give a fuck about the label, Grouchy Griff,” she said, putting it down again. “But marketing matters to buyers. People need to feel good about plunking down a lot of cash for premium goods. They want a story, because the story lasts longer than it takes to swallow something.” “Uh-huh.” This was the kind of mumbo jumbo that made me crazy, because people should be willing to pay for organic quality simply because it’s the right thing to do. “So you’re saying the pretty picture means more to your customers than the fact that my orchard
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