Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

Assuming you are calling the right people, it is the value and credibility you communicate that wins. Not whether it is too long, not whether it sounds conversational, not whether you are comfortable with it, not whether it seems too scripted, not whether it seems too salesy (don’t get me going) or whether your co-workers and friends like it. Value wins.