Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

Rant mode: One of the biggest mistakes I see, which is a great example of sales and marketing idiocy, is to water down messaging, which decreases response from those with the greatest needs and highest probability of buying so that fewer people will be “annoyed.”

Dont be too vague