Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

Think of your prospecting pitch in terms of parts. There is your name, your company name, what you do, why you are credible, benefits clients/accounts get from working with you, what they will get or learn at a first meeting/discovery call, how you ask for the meeting, then you have proofs and ear candy. These are the parts. Make each component part as strong and clear as you can.