Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

When crafting your benefits (or your whole script for that matter) do not give 1 second of thought to pleasing non-buyers. Many water down their impact so that they can have more comfortable conversations with those who will never buy. Do not do that. Craft words and relate benefits directly that will have an impact on buyers.