Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

With no extra investment, they are making the calls anyway; they ask questions to get all the information they can. They use that info to sort and prioritize their calling. To launch more calls or use other marketing tools within sub-segments where it makes economic sense to do so.