You are not trying to sell your product or services. You are not trying to convince a buyer that you are superior to all others. You are simply facilitating a mindset such that a buyer will feel that the risk of communicating with you is outweighed by the benefits speaking to you may bring. If the risk that you might be a fraud, liar, misrepresenting your experience, exaggerating your credentials or results, or are mean to animals is greater than the value to be received at the first meeting, you are out.