Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

So being direct and to the point is in the best interest of those we can help and will soon be looking for help. Your being direct and straightforward is in the best interest of prospects and is consistent with your business objectives on this call. But once you break through the mental barriers of your prospects, I adopt a different tone.