Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

It means that your call, email, touch, and interaction process must contain a minimum of 7 touches to be even in the ballpark of success. Not only do you need multiple consistent touches, but you need a mix of touches. Not all people respond to the same things. Phone calls, voicemail, emails, snail mail, and Linkedin are the most common touches.