Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

My point here is that when responding to resistance you have a dual purpose. It is not just to overcome the objection and book the meeting now. It is to deliver the most effective response to common forms of resistance and if they still say no, to ID those who are likely to buy in the future.