Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

You want to list out what I call “proofs.” This is simply anything that proves or validates what you say: Industry statistics Quotes from experts Quotes from studies or industry journals Stories of companies you have worked with Before and after stories or statistics Statements of previous clients Reference statements Regulatory or government regulations 3rd party rankings or endorsements Awards or recognitions Anything that proves or supports what you say should be written down.

Need to write a proofs list