Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

The biggest investment of time is your initial foray to the prospect. The largest dollar expense is buying the target list, getting it into the database, and investing the time to work it. Easy follow-up is something planned for before you make your first call. Follow-up can be simple when you have planned for it and you work with “groups” of prospects.