Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

You want to keep your messaging consistent so that people can absorb it, understand it, then act on it. If you send them mixed messages, it is less likely they will absorb it, it will be harder for them to understand it and the odds that they will act on it plummet. The consistency of messaging builds credibility and recognition.