Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

By default, a good rule of thumb is that for a suspect company with an average size potential worth, relaunching the cycle of calling in 6 months seems to work. For those records that you know have an above average potential value, you might try again in 4 months. For those you determine have less than average value potential, but still acceptable, you might choose to relaunch the cycle of calling in 9 or 12 months.