Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

You want them thinking “hey, I probably won’t work with them, but it sounds like they have a ton of experience and I can learn some things worth the time.” The meeting or discovery call should be worth their time, even if they don’t hire you. To achieve that you need to describe what they will get at the meeting worth their time.