Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

6. On this call, you are a peer. You may not be a CEO, VP of Sales, or Exec VP of HR, but on this call and at this stage you have information that is valuable to them. Communicate with them at their level.