If you skip the basics, you are building on sand. If you follow the herd, you will get mediocrity at best; you will be doomed to again and again trying the latest “new” thing that changes it all or the “one thing” that will make all the difference. Your personal results needle won’t move. You will still be in the middle or near the bottom of the pack. Awareness and mastery of the basics of appointment setting can drive a sales advantage. With a solid foundation in place, you can adapt and thrive in almost any environment.
