Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling

by Scott Channell

You can do a lot of things imperfectly. If you are communicating value and credibility in the eyes of the suspect, you will win big. Smooth delivery and comfort come with time and practice — stuff as much value in what you say as you can. If you are talking to a buyer, they will listen, even if you think other things are imperfect.