You're not differentiated, or your different because “we have the best service/most experience.” That won't fly with outbound—too vague. However you're differentiated in your own mind, does it resonate with prospects? Probably not. You can't have 100 competitors selling similar stuff or sounding similar and expect easy outbound success. There's too much noise (= confusion) and prospects just tune you out. Go back to the Nail a Niche chapter and exercises.
