Where's the easiest place for you to build momentum now? What's the path of least resistance to money for you? Focusing on specific industries or types of customers—like banks, software companies, or large businesses—is part, but not all of it. It also means focusing your unique strengths (not all your strengths) where they can create the most value (not any value), and: Solve a specific pain for An ideal target customer in A believable, repeatable way, With predictable methods to (a) find and (b) interest them.
