Zuora looks to see if they fall into one of the “Eight Growth Initiatives,” signaling they are serious about considering a major shift to subscription: Launching a new product or service Going international Move into new segment (Up- or Downmarket, Launch Self-Service or Sales Assisted, Multichannel) Pricing and packaging model change Cross-sell/upsell additional products Massive sales team growth Reduce churn Acquisition/spin off of business line
