Get your hands dirty—say “I,” not “we.” Do you think “we” should start a blog, start prospecting, or come up with a new vision statement? Kick off the grunt work yourself first. You’ll set the example and learn more about what “it” will take to work. How can you and your team increase revenue? Maybe no one else cared before how HR, procurement, IT, manufacturing, or accounting affected revenue. But I need you to understand what growth requires, so you can help. At a minimum you can teach our sales teams to be smarter about how your function works at customers. And the closer you can tie your
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