Manolo’s Kindle Notes & Highlights

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue, by Aaron Ross

By underestimating the value of a customer, you may underinvest overall in acquiring them.

See Manolo’s 4 notes & 458 highlights

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

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