And there's only one problem with that: No matter how well that rep does, you won't learn anything. You need at least two to learn. Here's why: If your first rep does poorly, you'll have no idea why. The rep will blame you, your crappy product, your crappy company, your crappy lack of marketing, which may all be correct. But if the rep is a bad fit, that may be the real reason. You just won't know. If your first rep does well (our experience), you'll still have no idea why. Does the product sell itself? Is it the rep's suave phone skills? Is it your deal size, and are your customers
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