Clues You Aren't Ready to Grow (Regardless of What the CEO or Board Expects) You've grown mostly through referrals, word of mouth, and up-/cross-selling. Inbound or outbound lead generation has been disappointing … or abysmal. You realize, looking back, that you're dependent on preexisting relationships or a recognized brand to get in the door, even if your product or service is amazing. You're good at too many things, and struggle focusing on the one best opportunity to sell and deliver over and over again. Even when you get quality appointments, too few people buy.
