Everyone has some version of … Outbound Activity Metrics (Email, Phone, Social) Outbound Results Metrics (Conversations, Meetings/Demos) But … do you also measure: # Qualified, Audited Outbound Opportunities (or Sales Accepted Leads)—every outbound opportunity needs to be reviewed for consistency and integrity. Outbound Pipeline Creation Rate—the dollar value of qualified pipeline created each month, and is that trending up or down month over month). Win Rates of Outbound Deals—goal: 20%.
