You can triple your company's value, too. Assess your willingness and your team. Measure and set the goal. Be ready to slay the sacred cow (usually something your team has been saying needs to happen for a long time, but you haven't listened). Then create a Forcing Function to create leverage—like taking an investment, publicly announcing a goal, or hiring/assigning a key executive to lead the effort—and burn your bridges to force the changes you know need to happen, but have been putting off.
