Seeds are many-to-many campaigns; they're based on word of mouth and relationships. Some companies, like Dropbox, Box, and Slack, have been able to take off by creating products that spread like wildfire through word of mouth. But for most companies, seeds will mostly come through systematizing how you ensure your customers stay happy and get value from your service, and who then generate more referrals and lower attrition rates. All the great work you do to help others succeed, while building relationships and networks, is “planting seeds”—whether they're with employees, partners, investors,
...more
