From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

by Aaron Ross

For example: Creating financial stability and choices for your family. Marketing and selling products, yourself, and your ideas. Saying “no” to people, ideas, and opportunities that threaten to overwhelm you. Spotting problems that others would be willing to pay to solve. Finding new ways every month, every week, and every day to learn in your routine job, and learn something new (avoiding the Grass Is Greener trap). Learning outbound prospecting, and how to drum up business. Communicating clearly in emails, speaking, or messaging. Creating and maintaining relationships: authentic curiosity about others, impeccable honesty, small talk, eye contact. Connecting with people, making small talk, having conversations—not just via email, texts, or social media (or dating) apps. Building your confidence by taking on new challenges, and “going for it,” then—whether you succeed or fail—learning and try, try again. Exiting toxic situations whether with a manager, business, or customer. Having the hard conversations with coworkers or customers that you've been avoiding, even when it scares the heck out of you. These passions aren't sexy, but they're examples of what you need to do to make as much money as you want, doing what you love. Work—every day—to find passion in what you do, including in making customers successful, learning how to make money, and managing people.