Crowded market: Related to the earlier point, some markets are just extra crowded with thousands of players: hosting, MSPs, VARs, website design, creative/digital agencies, to name a few. Is it harder? Yes. Can outbound work? Yes, if you niche your outbound programs in ways you can differentiate. Compare: “sales training” versus “cold email training” versus “increasing cold email response rates.” (Hint: Don't outsource outbound in these markets, start with an internal SDR hire.)
