From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

by Aaron Ross

Customers hate surprises from salespeople. Salespeople hate surprises from customers. VP Sales hate surprises from their salespeople. CEOs hate surprises from their executive team. Boards hate surprises from the CEO. How can you create a culture of “No Surprises”? Consider what it'd take to eliminate them …