Simply put, Inbound marketing is pull strategies and Outbound marketing is push strategies. With Inbound, customers come to you. With Outbound, you seek out customers. The Inbound funnel is broad, the Outbound funnel is targeted. Inbound builds on existing assets, awareness, and demand. Outbound generates new awareness and demand that Inbound doesn't reach. Yes, there are gray areas, those of you who love to argue, don't overanalyze the edges and miss the big picture!
