Case studies prove that you're not all talk: Details on how you helped ACME grow from $10 million to $50 million in two years are more concrete than “We can help you grow 500% in 12 months.” References, especially if there's someone in their network who knows your stuff. Can you do some free work for them to prove your claims, rather than have them guess? Start your pitch with a demo or dashboards to show them what they'll get with your product, rather than a long-winded history of your company. Is there a demo or visual you can show, a story you can tell, a picture you can draw, a video you
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