Tangible Results: Where can you show concrete or detailed results? How can you answer the question “What do I get?” For example, if the answer is “Peace of mind or a better night's sleep,” how do you make that tangible? “Grow leads 217%” or “Shorten month-end closing to 12 hours” are much more concrete offers. If you struggle with hard numbers, you can use visual examples or detailed customer stories and testimonials.
