Many entrepreneurs, especially first-time founders, have expectations of what people will pay that are far too low. It's also easy for experienced executives to fall into a rut with a division or team, through either inertia or habits. Push yourself past those limits, to come up with ways to double or triple your revenue per customer by also asking: What would it take to grow our revenue 10×? What would it take to grow our biggest sales size 10×? How can we find and work with customers to whom our solution would be worth 10 times the price we're currently charging?
