It's not the leads here that are important—yet. It's the learning. The faster you learn how to generate leads, the faster you can get ready to grow. Give yourself 90 days as the learning or beta-test period before counting your growth chickens. Essentially, what you're doing here is four things: Define a target list, usually of prospects, partners, or marketing outlets. Decide on how you want to reach out, that is, cold emailing, calling, referrals, social, mail, blogging, and so on—and what you'll say and ask for. Remember to write from the reader's point of view: What's in it for them?
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