Common Sales Attrition Causes There can be a million underlying causes behind high sales attrition, but the three most common ones are: Lead generation: The company isn't doing enough to support the reps with quality leads. Specialization: The company isn't specializing at all, the right ways, or going far enough with it. Management: Leadership (mostly the CEO and VP Sales) isn't connected with what's going on “in the trenches,” or is still very traditional or conservative. We love this quote: “People leave managers, not companies.”
