Develop Reps Who Are “Businesspeople Who Can Sell,” Not “Salespeople” When a salesperson is an expert who knows how your product can help customers—and when it's not a fit—they will build trust and relationships quickly with the right prospects. There's no better way to quickly ramp a salesperson than to find ways to rotate your new hires around your company, giving them hands-on experience with support, product, or account management. Slowing down their start on full-time selling, so they can get hands-on experience and accelerate time-to-expertise, can speed up their ramp time.

